The word “casino” evokes images of champagne glasses clinking and tourists and locals mixing in a buzzing environment. Gambling is as much about socializing as it is about trying one’s luck, and the atmosphere in casinos makes for a memorable experience.
Casinos use a host of marketing tricks to lure people inside. Bright and gaudy décor is designed to stimulate the senses, and music plays at a loud volume that creates an exciting atmosphere. Slot machines are strategically placed so that gamblers are constantly enticed with more options. And even the smallest details, like not having clocks on the walls and using red to trigger the sense of excitement, contribute to the ambiance.
Despite their many charms, casinos are still businesses and need to bring in revenue. That’s why they offer comps – free hotel rooms, meals, shows or even airline tickets – to players who are perceived as frequent and high spenders. It’s a clever way to ensure that gamblers keep coming back, and it also helps attract new customers who may be unaware of your casino’s offerings.
Consumers almost always trust each other more than they do brands, so positive reviews and testimonials are an important aspect of casino marketing. Incorporate them on your website and in your advertising campaigns. Also, encourage guests to share their experiences on social media and tag the casino, and then monitor and respond to feedback. To get more group business, promote your casino to event planners through Cvent Competitive Ads, which give you prominent exposure when they’re searching for venues in similar markets or sister cities.