Casino is a movie about gambling and the people who love to play. It’s about the flashy decor, the upbeat music, and the energizing buzz that you feel when you step inside the doors. People laugh and chat with one another while trying their luck at games ranging from poker to roulette. It’s an experience that’s hard to replicate and it’s one that draws people from all over the world.
In Casino, Robert De Niro plays Sam “Ace” Rothstein, a high-roller who struts his stuff in the gambling pits of Las Vegas. Ace is a man who believes in the old school, and his philosophy is that love and trust are dicey propositions that are better left to chance.
While casino gambling has been around for centuries, it became more popular in America during the 1980s when it was legalized on several American Indian reservations. Since then, casinos have grown to become a major tourist attraction in cities like Atlantic City and have also started popping up on riverboats and in other places where state anti-gambling laws were relaxed.
Casino marketing strategies have evolved from traditional demographic targeting to more holistic methods that take into account the broader appeal of the property. This is especially true for attracting events and group business. Casinos are often the perfect venue for large gatherings of friends, coworkers, family, and wedding parties and require a more comprehensive marketing strategy that focuses on these groups.