After the healthy return on Goodfellas, Universal gave Martin Scorsese another chance to explore organized crime in Las Vegas. This time, the movie would be Casino, a sexy, semi-documentary look at the infamous mobbed up gambling joint that lays bare a web of corruption stretching to politicians, unions, and the Midwest mafia. The movie starred Robert De Niro and Joe Pesci, and was adapted from the book Casino: Love and Honor in Las Vegas by Nicholas Pileggi.

From the sound of music blaring to the clinking of coins, there’s something about casino environments that evoke excitement. It’s not just the fact that casino games are fast-paced and high-risk, but also the sense of the unknown that keeps players coming back for more.

Whether they’re trying to beat the odds or simply win back what they lost last round, most casino patrons are there to have a good time. And that’s something your casino can help them achieve with the right event marketing strategies.

The key to successful casino marketing is understanding how your venue can shape the environment and encourage gamblers to spend more money. From the color of your lighting to the video screens in the gaming area, each component can play a role in creating the right atmosphere.