Whether you love to play casino games or simply enjoy the festive atmosphere, there’s something about casinos that make them feel like a different world. The glitzy decor and music add to the excitement, as do the many places to eat and drink, entertainment options and the thrill of trying your luck at anything from poker to roulette.

In Casino, Robert De Niro and Joe Pesci deliver iconic performances as mobster partners Ace and Nicky. Both have a certain swagger that comes with being a gangster, but Ace has at least a veneer of honesty and does what’s right, while Nicky is more of a hothead who often lets anger guide his decisions.

Casinos have a reputation for being exciting and fun places to gamble, but they’re also social gatherings that offer drinks, food, shows and even free hotel rooms for big spenders. These perks are called comps, and they’re an important way that casinos reward loyal customers. To make sure your brand is getting the word out about its perks, consider using content marketing to share positive reviews and testimonials from happy players and winners.

Having quality gaming software and providers also helps. This shows that your casino is invested in its success, and it demonstrates to potential customers that you’re working with the industry leaders. Be sure to use geo-targeting and other proximity marketing strategies to promote your amenities, unique offerings, events, restaurants and other attractions that help set you apart from the competition.