There’s nothing quite like the adrenaline rush of winning at a casino. Whether it’s blackjack, poker or roulette, the games are designed to make you feel like you are in on a secret and that luck is just one roll of the dice away from striking. This makes casinos an exciting place to be, filled with champagne glasses clinks and cheering people mingling together.

There is also the underlying fear of being caught in the act of cheating or stealing, which has led to some pretty twisted behavior at times. That’s why most casinos spend so much time and money on security. The high-tech “eye-in-the-sky” surveillance systems are constantly recording and focusing on patrons, and can be adjusted to watch specific tables or areas of the casino as needed. Even with all this, though, casinos still manage to convince people who work hard for their money and make reasoned financial decisions on a daily basis to throw hundreds of dollars at a time based on the literal roll of a dice or spin of a wheel.

The right marketing strategies can help a casino stand out in a crowded and competitive industry. These tried-and-true approaches will help a casino attract new visitors and keep them coming back again and again.